- I have a bookkeeper to save me time and add expertise.
- I use Quickbooks online to coordinate easily with my bookkeeper and accountant.
- I hire someone to do my taxes because I’m not a masochist. ????
- I use WordPress and plugins because it makes doing that job easier.
- I fly on planes because it’s faster than driving.
- Also, I hire a lawn service because I don’t want to do my lawn.
- I hire coaches to teach me what I need to know.
- I hire FedEx or UPS because I don’t want to deliver the package myself.
Why Treat a Service Like a Product?
People Buy Products to Solve Problems
**Note: Mark Stiving has an active LinkedIn community, where he participates in conversations and answers questions. Each week, he creates a blog post for the top question. If you have a question, head over to LinkedIn to communicate directly with Mark.