Why Clearly Defined Subscription Goals Lead to Pricing Success
March 18, 2020
I often say you need to know the goal of your subscription product (or any product for that matter) to properly make decisions around pricing.
Category: Blog
How to End Competitor Business Price Wars
March 11, 2020
Question: “How about talking about how to end a price war in the B2B space?” – J Answer: Ouch. You are hoping for a magic
Why Business People Should Meditate
March 4, 2020
I’m not a meditation expert. This is based on my personal experience and learnings, which you can read about later on in this post. Have
Two Ways to Test Price Increases in Your Subscription Business
February 26, 2020
Should DAZN raise it’s prices from $19.99 to $50.00 per month? Matchroom thinks they should. If you’re like me, you probably don’t know who DAZN
Q&A: Understanding Your Buyers’ Perceptions of Price
February 19, 2020
Question: What are some easy alternative ways to determine where your customer sees your pricing in the market? Or worse yet… when you suspect that
Why Verizon’s New Pricing Strategy Won’t Work
February 12, 2020
An article in the Philadelphia Inquirer was headlined as: “Verizon ditches hidden fees, cable bundles to lure cord cutters. Will Comcast, others follow?” The article
Q&A: Why is Price a Feeling?
February 5, 2020
Question: Mark, on the podcast with Ron Baker he said “Price is a feeling”. Why isn’t it a number? -G Answer: Hi G. Thank you
Why Behavioral Economics Doesn’t Work with Subscriptions
January 29, 2020
Behavioral economics is really interesting. In this field, researchers study how people consistently make irrational decisions. When we understand these well enough, we can craft
Q&A: Where Should Pricing Sit in a Company?
January 22, 2020
Question: Hi Mark – Where should pricing sit, or where does it typically sit? Finance, sales, marketing, product? What are best practices? – A Answer:
Costs and Pricing Are Not As Closely Related As the World Thinks
January 15, 2020
Fixed costs never matter to pricing. Variable or incremental costs only matter to pricing in markets where we don’t negotiate. If you’ve read or followed
