Pricing AI: Buyers Buy Inherent and Relative Value
August 4, 2025
You can listen to the full audio version of this blog we call — Blogcast. One of the most important lessons in pricing is this: Buyers
Category: Blog
Pricing AI: A Practical Guide for a Hype-Filled World
July 28, 2025
You can listen to the full audio version of this blog we call — Blogcast. This is the first of a series of blogs that may
Why Empathy Is Your Most Underrated Pricing Tool
July 21, 2025
You can listen to the full audio version of this blog we call — Blogcast. Most people think pricing is about math. We build spreadsheets. We
Two Buyers Talked … and Nothing Bad Happened
July 14, 2025
You can listen to the full audio version of this blog we call — Blogcast. I teach pricing (and value) a lot. And I always include
Everyone’s Talking About AI. Almost Nobody’s Using It.
July 7, 2025
You can listen to the full audio version of this blog we call — Blogcast. Over the Fourth of July, I took a trip to the
Product-Market Fit Is Overrated for Pricing
June 30, 2025
You can listen to the full audio version of this blog we call — Blogcast. “Product-market fit” is one of the most popular phrases in startup
When Pricing Becomes Sleazy Manipulation
June 23, 2025
You can listen to the full audio version of this blog we call — Blogcast. Let’s be honest. There’s a fine line between pricing smart and
The Secret Link Between Market Segments and the “Will I” Decision
June 16, 2025
You can listen to the full audio version of this blog we call — Blogcast. Most companies try to segment their markets by surface traits like
Why Pricing AI Is So Hard
June 9, 2025
You can listen to the full audio version of this blog we call — Blogcast. Pricing AI is one of the hottest topics in tech right
Jobs to Be Done vs. Problems and Results: What’s More Useful in B2B?
June 2, 2025
You can listen to the full audio version of this blog we call — Blogcast. I’ve been struggling to understand the difference between the Jobs to
