Value Based Mindset is Hard for an Individual
November 24, 2021
What do you do? Before you read on, please answer that question in your mind. Obviously I can’t guess your answer, but I can guess some
Category: Blog
Freemium or Free Trial
November 17, 2021
Here is a question from a reader/listener. Hi Mark, Here is a topic that is making me wonder — which I am sure you have
Thoughts on Segmentation Analytics
November 10, 2021
Lately, I’ve had the need to and pleasure of thinking about using data for the purpose of segmentation. If you are statistically oriented, you know we’re
Pricing During Supply Constraints
November 3, 2021
Jay Leno used to say on a Dorito’s commercial, “Crunch all you want, we’ll make more.” But what if they can’t make more? As I write
The Price/Value Tradeoff
October 27, 2021
Buyers only buy when they perceive the value is higher than the price. If you don’t have enough buyers, either your price is too high or
Pricing SaaS On Top of AWS
October 20, 2021
Many SaaS companies who offer an infrastructure type SaaS product that runs on AWS (or similar) sell credits. There are likely two key reasons for
Why AWS Can Sell Credits
October 14, 2021
Last week I wrote that it’s a bad idea to use credits as your pricing metric. They are confusing and unpredictable so your buyers don’t like
Don’t Sell “Credits”
October 7, 2021
Many very successful companies have been pricing by the “credit.” A credit is a metric they made up. It’s usually some representation of the amount of
Usage-Based Pricing is NOT New
September 29, 2021
Many very smart people have been writing and talking about usage-based pricing lately. Quite honestly, I was confused. I’ve done a lot of reading on this
Combining Cost-Plus and Value-Based Pricing
September 22, 2021
I and almost every pricing expert in the world are huge proponents of value based pricing. My definition of VBP is charge what the buyer
