Training Salespeople
August 17, 2022
Here is a question that came to me on LinkedIn regarding training salespeople. Hi Mark, I’m reading your new book Selling Value, and I truly
Category: Blog
Discovered Value
August 10, 2022
Learn what key factors you should enhance in terms of discovered value to have a bigger chance of making more deals at higher prices.
Perfect Pricing – Does It Exist?
August 3, 2022
Perfect pricing? Learn more about the three steps on how you can improve your pricing strategy, written by America’s Best Pricing Educator.
Subscribe to Heated Seats in New BMW
July 21, 2022
Learn the things you need to know about the newest BMW Heated Seats Subscription based from a Pricing Expert perspective.
Ballet, Football, Pricing and Sales
July 13, 2022
Many professional football players also take ballet lessons. Let that sink in. Big burly athletes go to a dainty dance instructor for lessons. Picture them
A Good Case for Cost Plus Pricing
July 7, 2022
A friend sent me an article describing Tesla’s most recent price hikes as a reaction to inflation. He said, “I thought costs don’t matter to pricing.” (I
How I think about Pricing
June 29, 2022
I sometimes wonder why I’m good at pricing (sorry I don’t mean to brag). It’s likely because I ALWAYS put myself in the mind of the
Adopt Price Segmentation
June 22, 2022
Find out why adopting Price Segmentation is very helpful to your business.
Buyer’s Value Journey Map
June 15, 2022
Find out and learn the importance of understanding Buyer’s Value Map for effective sales conversation in this dynamic ever changing world.
To Fee or Not to Fee?
June 8, 2022
A friend who runs a business recently changed her pricing (without talking to me first, ugh.) One thing she did was add a $10 service
