Impact Pricing Blog
Written by a Human!

Pricing AI: A Practical Guide for a Hype-Filled World
You can listen to the full audio version of this blog we call — Blogcast. This is the first of a series of blogs that may

Why Empathy Is Your Most Underrated Pricing Tool
You can listen to the full audio version of this blog we call — Blogcast. Most people think pricing is about math. We build spreadsheets. We

Two Buyers Talked … and Nothing Bad Happened
You can listen to the full audio version of this blog we call — Blogcast. I teach pricing (and value) a lot. And I always include

Everyone’s Talking About AI. Almost Nobody’s Using It.
You can listen to the full audio version of this blog we call — Blogcast. Over the Fourth of July, I took a trip to the

Product-Market Fit Is Overrated for Pricing
You can listen to the full audio version of this blog we call — Blogcast. “Product-market fit” is one of the most popular phrases in startup

When Pricing Becomes Sleazy Manipulation
You can listen to the full audio version of this blog we call — Blogcast. Let’s be honest. There’s a fine line between pricing smart and