Impact Pricing Blog
Written by a Human!
The Secret Link Between Market Segments and the “Will I” Decision
You can listen to the full audio version of this blog we call — Blogcast. Most companies try to segment their markets by surface traits like
Why Pricing AI Is So Hard
You can listen to the full audio version of this blog we call — Blogcast. Pricing AI is one of the hottest topics in tech right
Jobs to Be Done vs. Problems and Results: What’s More Useful in B2B?
You can listen to the full audio version of this blog we call — Blogcast. I’ve been struggling to understand the difference between the Jobs to
Value Is Not the Same as Willingness to Pay
You can listen to the full audio version of this blog we call — Blogcast. In pricing conversations, we often treat value and willingness to pay
The Two Questions Every Buyer Asks—and How to Design Your Product and Pricing Around Them
You can listen to the full audio version of this blog we call — Blogcast. Many pricing professionals talk about understanding value, but few break it
Markets don’t segment by industry; Buyers segment by problem.
You can listen to the full audio version of this blog we call — Blogcast. When most companies talk about “market segments,” they really mean industries:
