Impact Pricing Blog
Written by a Human!

Urgent Pricing Decisions
You can listen to the full audio version of this blog we call — Blogcast. Pricing is incredibly important. It is what makes a company viable.

Why I Don’t Use Value Maps
You can listen to the full audio version of this blog we call — Blogcast. Value Maps seem to be a staple in pricing. Colleagues write

Moving Hearts and Minds
You can listen to the full audio version of this blog we call — Blogcast. Any major change to pricing strategy or tactics requires several people

Willingness to Pay Is Not Rational
You can listen to the full audio version of this blog we call — Blogcast. Charging what a buyer is willing to pay is the single

Tariffs Are a Second Chance
You can listen to the full audio version of this blog we call — Blogcast. Inflation peaked at 9.1% in June 2022. In 2023 and 2024,

Price Segmentation at National Parks
You can listen to the full audio version of this blog we call — Blogcast. In a Wall Street Journal article titled “How to Save Our