Impact Pricing Blog
Written by a Human!
How to Define Powerful Market Segments
You can listen to the full audio version of this blog we call — Blogcast. Businesses love to talk about “market segments.” The term sounds tidy,
Shareholder Value Is an Outcome, Not a Strategy
You can listen to the full audio version of this blog we call — Blogcast. Business school professors love to preach that companies exist to maximize
Pricing AI: The COMPASS Spectrum of Pricing Metrics
You can listen to the full audio version of this blog we call — Blogcast. With SaaS, per-seat pricing was simple, predictable, and familiar to buyers.
Nobody Wants to Buy AI
You can listen to the full audio version of this blog we call — Blogcast. Every day a new vendor pops up promising “AI powered” this
Pricing AI: Pricing Metrics
You can listen to the full audio version of this blog we call — Blogcast. A pricing metric is really the intersection of two perspectives: how
Why Buyers Really Buy
You can listen to the full audio version of this blog we call — Blogcast. You’re sitting in a conference room facing a software purchase decision.
