Impact Pricing Blog
Written by a Human!
Evils of Behavioral Economics
You can listen to the full audio version of this blog we call — Blogcast. Behavioral Economics, like any power, can be used for good or
Value-Based Pricing – A Simple Definition
You can listen to the full audio version of this blog we call — Blogcast. Over the years, I’ve had many conversations with other pricing professionals
Value Is Created Twice
You can listen to the full audio version of this blog we call — Blogcast. As I’ve said hundreds of times: a strong pricing strategy is
Southwest Airlines’ New Seating Strategy: A Billion-Dollar Decision?
You can listen to the full audio version of this blog we call — Blogcast. You may have seen that Southwest Airlines is about to abandon
Stop Pre-Discounting
You can listen to the full audio version of this blog we call — Blogcast. Everybody wants a discount. I certainly do. But most of the
The 5 Ws of Pricing
You can listen to the full audio version of this blog we call — Blogcast. In elementary school, I learned the five Ws (and an H):
