Impact Pricing Blog
Written by a Human!
The Value of Teachers vs. Athletes
I think we can all agree that a teacher provides more good in the world than a professional athlete. And we know that professional athletes are
Indirect Customer Impact
Last week we discussed direct customer impact. These are the roles that are directly responsible for creating, communicating, and capturing value. This week, let’s look
Direct Customer Impact
Your company exists to create value for your customers. Many roles inside your company are directly responsible for creating, communicating, and capturing value. These are people who
Another Netflix Price Increase
It’s time to review another Netflix price increase. I received my seemingly annual notification that my price is going up. Here are a few thoughts: The
You Must Lose on Price
If you never lose on price, you are not charging enough! I know, many of you wish you had this problem. But the key here is
Losing on Price
Ask a salesperson why we lost a deal and you will almost certainly hear one of two different answers: 1. The product wasn’t good enough. 2. The
