Impact Pricing Blog
Written by a Human!
Career Question from a Pricing Analyst
Question: Hi Mark, I am very interested in your field. I’m currently in charge of pricing and analysis. I’m facing a challenge in making my
‘Will I’ Products: Pricing Foundations 3
“Will I” In Foundation 2: How Buyers Decide – Will I? or Which one? we emphasized that buyers are not price sensitive when making the
How Buyers Make Purchase Decisions: Pricing Foundations 2
If you read the blog Foundation 1: Adopt Value-Based Pricing (VBP), you realize that we should set prices based on how much value buyers perceive
Should Freelancers Do Work for Free?
You may have missed this LinkedIn exchange with David Richards, you may find it insightful. My original LinkedIn post: A friend just shared this BBC
Adopt Value-Based Pricing (VBP): Pricing Foundations
The single most profitable thing you can do as a company is to adopt value-based pricing (VBP). This is the foundation of everything that has
Introduction to Impact Pricing and the Blog
Welcome to the Impact Pricing Blog. We are so glad to have you come along for the ride. In this blog, you will read random
