Impact Pricing Blog
Written by a Human!
Stop Sales Discount Authority!
Some time ago, I had the privilege of interviewing Mark Hunter (TheSalesHunter.com) for a podcast episode. I’ve been reading Mark’s blogs and books for a
Willingness to Pay vs Price Sensitivity
We pricing people often use the phrase Willingness to Pay. The profit maximizing price for any customer is to charge what they are willing to pay. We
Perceived versus Real Value
The most important concept in Value Based Pricing is customer perceived value. You can only get paid for what customers believe. I often do a little
4 Steps to Being a Great Director of Pricing
Hi Mark, I’ve been a pricing practitioner for many years now, with experience in several industries on the individual contributor and manager level. It has
When Should You Lower Your Price?
It’ll come as no surprise that my first instinct is to encourage you to never lower your prices. Many people want to lower their prices
Can Your Pricing be Your Advantage?
For any company, an advantage is a distinctive competency: something you’re great at, and your competition isn’t. It gives you a unique position in the