Impact Pricing Blog
Written by a Human!
Training Salespeople
Here is a question that came to me on LinkedIn regarding training salespeople. Hi Mark, I’m reading your new book Selling Value, and I truly
Discovered Value
Learn what key factors you should enhance in terms of discovered value to have a bigger chance of making more deals at higher prices.
Perfect Pricing – Does It Exist?
Perfect pricing? Learn more about the three steps on how you can improve your pricing strategy, written by America’s Best Pricing Educator.
Subscribe to Heated Seats in New BMW
Learn the things you need to know about the newest BMW Heated Seats Subscription based from a Pricing Expert perspective.
Ballet, Football, Pricing and Sales
Many professional football players also take ballet lessons. Let that sink in. Big burly athletes go to a dainty dance instructor for lessons. Picture them
A Good Case for Cost Plus Pricing
A friend sent me an article describing Tesla’s most recent price hikes as a reaction to inflation. He said, “I thought costs don’t matter to pricing.” (I