Impact Pricing Blog
Written by a Human!
Buyer’s Value Journey Map
Find out and learn the importance of understanding Buyer’s Value Map for effective sales conversation in this dynamic ever changing world.
To Fee or Not to Fee?
A friend who runs a business recently changed her pricing (without talking to me first, ugh.) One thing she did was add a $10 service
The Power of Economic Value
Customers’ willingness to pay is always a function of their perception of value. Always! The problem is value is such an ambiguous concept. How much
Are iPhone Users Not Price Sensitive?
Find out how the different product categories could affect one’s willingness to pay. Are iPhone Users Not Price Sensitive?
How Much Does a Buyer Value Your Product?
Find out how much does a buyer Value Your Product. Do they associate it with a cost? Or are they not price sensitive?
Data and/or Value For Decision Making
I love data! Executives love having data to help make decisions. As a pricing geek, there is nothing better (almost) than watching an ASP trend go up