Impact Pricing Blog
Written by a Human!
More Lessons from Netflix
Netflix is adding an ad-supported tier to its product line. For only $6.99 you can subscribe to Netflix and receive 4 to 5 minutes of
Value and Price for a Few Customers
A question from a reader: G’day Mark, A question for your newsletter (which I love, BTW): how do you determine value & price points where
The Strategic Hot Dog
When running a pricing organization, I recall salespeople coming back to HQ to justify a deep discount for a customer. The #1 claim, “They are
Raise Prices Now!
Inflation is here. It’s time to raise prices. OK, all good pricing professionals know that costs don’t drive pricing. Willingness to pay drives pricing. Sure
Reading Buyers’ Minds
I wish I could read people’s minds. Don’t you? Of course, we can’t, but what if we can get closer? What if we can get
Value-Based Prospecting
Prospecting is the act of filling a salesperson’s workload. Salespeople can only work on so many deals at a time. When they have open time,
