Impact Pricing Blog
Written by a Human!
372: Black Friday and Price Elasticity
You may know that I am NOT a fan of price elasticity for companies. We just experienced Black Friday, which provides a wonderful example of
Thoughts on Black Friday Pricing
My pricing friend, Courtney Rogers, recently posted advice on whether or not to participate in Black Friday. Her advice is wise. She articulates that this
Pricing Skills for Subscriptions
A friend recently asked me what pricing skills I thought they should look for as they transition from a traditional business to a subscription. There
An E-Commerce Price Segmentation
Last week I attended the Subscription Insider conference in New York where I ran into a “product” I had never seen or thought of, but
What Selling Value Means
Value has many meanings. So, selling value can also be ambiguous. As I talk with sales professionals about selling value, they often bring up the
A Fabulous New Behavioral Economics Trick
I’m a skeptic and a laboratory of 1. This morning I was enticed by a trick I hadn’t seen before. First, I’ll tell you the
