Impact Pricing Blog
Written by a Human!
Wow! A Price Decrease
Paramount+ just sent out an email announcing a price decrease. Here is the text: Your Plan Price Has Changed Dear Customer, Great news! As of
Lessons from the Library
A friend of mine sent me this example. I’ll point out a few lessons at the end. My wife took me to the Friends of
AMC Changes Pricing, FINALLY
You have probably heard that AMC is going to start charging for seat location at the movie theater. This deserves a big, “It’s about time!”
A Price Signaling Example?
First, let me say, “I don’t know.” What you are about to read is speculation. But, even if my interpretation is incorrect, it’s still a
Evaluating a Pricing Strategy
A colleague sent me this text and picture: Check this out! GBB (Good Better Best) strategy but they took the “best” version and physically
Transitioning to Selling Subscriptions
This morning I was asked a difficult question in a setting where I couldn’t tell the complete truth. I delivered a keynote to the sales
