We Have Room for Negotiation
(290 words – 2 min) Shoot me now! A few days ago I was watching Shark Tank. You know, porn for entrepreneurs. One of the
(290 words – 2 min) Shoot me now! A few days ago I was watching Shark Tank. You know, porn for entrepreneurs. One of the
(425 words – 4 min) Last week, we discussed the two ways you can grow revenue: win new customers, or grow your existing customers. All
(319 words – 3 min) There are only two ways your company can grow. Win new customers and get more money from your current customers.
(360 words – 3 min) I have a ton of thoughts swirling in my head that I want to organize and put on paper to
(324 words – 3 min) Last week I had the pleasure of working with a company whose CEO had been to a pricing bootcamp and
(306 words – 3 min) Most companies I work with use the phrase “land and expand.” Land means to win more new customers. Expand means
(542 words – 5 min) One sales manager said to me, “Our salespeople show up and throw up.” What he was saying is their salespeople
(457 words – 4 min) I first learned about the curse of knowledge in Dan and Chip Heath’s book, Made to Stick. The concept describes
This one is the 9 of Spades from the Impact Pricing card deck. There are two major rules in pricing that are hugely valuable to
Alex Costa is a Specialist in Strategic Pricing, statistical analysis, market intelligence, sales finance (P&L) statistical analysis, acting as a Sales Business Partner to guide