#761: Blogcast: Credits: The Bridge Between AI Uncertainty and Value Clarity
January 23, 2026
This is an Impact Pricing Blog published on November 17, 2025, turned into an audio podcast so you can listen on the go. Read Full
Author: Mark Stiving
#760: Pricing and Billing: Where Strategy Meets Execution with Ryan Susanna
January 19, 2026
Ryan Susanna is the VP of Sales at LogiSense, where he helps telecom, IoT, and SaaS companies operationalize complex usage-based and hybrid pricing models. With
“We Lost on Price” – Truthful and Useless
January 19, 2026
After a deal falls apart, the explanation comes quickly. “We lost on price.” Most of the time, that statement is true. If the price had
#759: Blogcast: Designing Hybrid and Evolving Pricing Models for AI
January 16, 2026
This is an Impact Pricing Blog published on November 10, 2025, turned into an audio podcast so you can listen on the go. Read Full
AI Didn’t Kill Per-User Pricing. It Exposed It.
January 12, 2026
AI did not break per-user pricing. It revealed that per-user pricing never made sense in the first place. For years, SaaS companies leaned on per-seat
#758: How AI Is Changing Buying Behavior—and Why Value Still Wins with Mike Wilkinson
January 12, 2026
Mike Wilkinson, founder of Axia Value Solutions, joins Mark Stiving to explore how AI is fundamentally changing buying behavior—and why this shift exposes weak value
#757: Blogcast: Pricing AI: Evaluating Pricing Metrics
January 9, 2026
This is an Impact Pricing Blog published on November 3, 2025, turned into an audio podcast so you can listen on the go. Read Full
Price Is the Tradeoff
January 5, 2026
When deals stall or fall apart, price is usually blamed. The number is too high. The budget isn’t there. Procurement pushed back. Finance couldn’t justify
#756: Who’s Accountable When AI Sets the Price? Pricing Governance in the Age of AI with Steven Forth
January 5, 2026
Steven Forth, Managing Partner at Ibbaka and co-creator of Value IQ, joins Mark Stiving to tackle a topic most pricing teams are avoiding: pricing governance
#755: Blogcast: What PE Firms Miss in Pricing Due Diligence
January 2, 2026
This is an Impact Pricing Blog published on October 27, 2025, turned into an audio podcast so you can listen on the go. Read Full
