#739: Blogcast: Packaging AI: Structuring Features and Placing AI in Offers
November 7, 2025
This is an Impact Pricing Blog published on September 1, 2025, turned into an audio podcast so you can listen on the go. Read Full
Author: Mark Stiving
#738: Why ROI Is Your Most Powerful Pricing Tool with Sarah Williams
November 3, 2025
Sarah Williams, founder and CEO of Leading Culture and former director at GAP Consulting for 23 years, brings her accounting background and business growth strategy
Pricing AI: Evaluating Pricing Metrics
November 3, 2025
Pricing metrics shape how buyers perceive value and how companies capture it. Choosing the right one is one of the hardest decisions in any business,
#737: Blogcast: Pricing AI: Market Segmentation Matters
October 31, 2025
This is an Impact Pricing Blog published on August 25, 2025, turned into an audio podcast so you can listen on the go. Read Full
What PE Firms Miss in Pricing Due Diligence
October 27, 2025
When private equity firms evaluate an acquisition, they focus on metrics such as revenue growth, margin trends, and customer concentration. Pricing gets a passing glance:
#736: Why Efficiency, Not AI, Is the Real Competitive Advantage in Pricing with Lindsay Maurer
October 27, 2025
Lindsay Maurer is Pricing Intervention Manager at BP. With 14 years of experience in product management and pricing, she reveals how she achieved a 13%
#735: Blogcast: Pricing AI: Are You Selling a Platform or a Solution?
October 24, 2025
This is an Impact Pricing Blog published on August 18, 2025, turned into an audio podcast so you can listen on the go. Read Full
#734: Jobs to Be Done: The Pricing Strategy That Pays Off Big with Bill Wilson
October 20, 2025
Bill Wilson, CEO and founder of Pace Pricing and official pricing advisor for the government of New Zealand, takes Mark on a deep dive into
How to Define Powerful Market Segments
October 20, 2025
Businesses love to talk about “market segments.” The term sounds tidy, strategic, even scientific, as if you could carve a market into perfectly labeled slices.
#733: Blogcast: Pricing AI: Do Costs Finally Matter in Pricing?
October 17, 2025
This is an Impact Pricing Blog published on August 11, 2025, turned into an audio podcast so you can listen on the go. Read Full
