#658: Blogcast: Perfect Pricing Is Impossible (and That’s OK)
January 24, 2025
This is an Impact Pricing Blog published on November 18, 2024, turned into an audio podcast so you can listen on the go. Read Full
Author: Mark Stiving
#657: Rebates as a Strategic Tool in Pricing: Transforming Customer Behavior and Driving Profitability with Mark Gilham
January 20, 2025
Mark Gilham is an experienced senior executive with a proven track record in finance, strategy, and consulting. He brings deep expertise in driving commercial success,
Sam Altman Was Right!
January 20, 2025
I’ve read several articles and posts from pricing professionals arguing that Sam Altman was wrong to set ChatGPT Pro’s price at $200/month. These pricing folks
#656: Blogcast: You Influence Your Customers’ Willingness to Pay
January 17, 2025
This is an Impact Pricing Blog published on November 11, 2024, turned into an audio podcast so you can listen on the go. Read Full
#655: The Secret to Confidently Raising Your Prices Without the Backlash with Vance Morris
January 13, 2025
Vance Morris is a former Disney Leader turned entrepreneur, coach, speaker and author. He helps businesses deliver extraordinary customer experiences through workshops, boot camps, and
The Last Mile of Pricing
January 13, 2025
I had a fascinating conversation with a potential customer this week. He essentially said, “We care about pricing. We have taken a lot of pricing
#654: Blogcast: The Fluid Nature of Willingness to Pay: How Context Shapes Your Pricing Strategy
January 10, 2025
This is an Impact Pricing Blog published on November 4, 2024, turned into an audio podcast so you can listen on the go. Read Full
Understanding Context: 4 Key Factors That Influence Customer Willingness to Pay
January 6, 2025
As we focus more on Context Driven Pricing, it’s important to understand what is context. Context refers to the circumstances, background, or environment in which
#653: Pricing Transformation: Insights on Software, Segmentation, and Change Leadership with Stephan Liozu
January 6, 2025
Stephan Liozu is a business executive with deep knowledge in pricing strategy, value-based pricing, monetization, and transformations. He speaks the language of sales, pricing, finance,
#652: Exploring the Future of AI: Prompt Management and Generative Thinking with Steven Forth
December 30, 2024
Steven Forth is Ibbaka’s Co-Founder, CEO, and Partner. Ibbaka is a strategic pricing advisory firm. In this episode, Steven discusses how AI, particularly transformer models,
