#722: Blogcast: Everyone’s Talking About AI. Almost Nobody’s Using It.
September 5, 2025
This is an Impact Pricing Blog published on July 7, 2025, turned into an audio podcast so you can listen on the go. Read Full
Author: Mark Stiving
#721: AI SEO and the Future of Brand Discovery with Bryan Phelps
September 1, 2025
Bryan Phelps is the founder and CEO of Big Leap, a digital marketing agency he’s been running for 17 years. He’s been working in digital
Packaging AI: Structuring Features and Placing AI in Offers
September 1, 2025
The value architecture has three layers: foundational problems, problem scope, and situational context. Last week we talked about how foundational problems define market segments. But,
#720: Blogcast: Product-Market Fit Is Overrated for Pricing
August 29, 2025
This is an Impact Pricing Blog published on June 30, 2025, turned into an audio podcast so you can listen on the go. Read Full
#719: Why Pricing Deserves a Seat at the CEO Table with John Norkus
August 25, 2025
John Norkus is the founder of chiefpricingofficer.com and has led pricing transformation teams at several large consulting companies including Deloitte and KPMG. He started his
Pricing AI: Market Segmentation Matters
August 25, 2025
Pricing begins with understanding why buyers choose to make a purchase in the first place. Buyers don’t purchase AI because it is powerful or innovative.
#718: Blogcast: When Pricing Becomes Sleazy Manipulation
August 22, 2025
This is an Impact Pricing Blog published on June 23, 2025, turned into an audio podcast so you can listen on the go. Read Full
#717: How Many Agents Should Pricing Software Have? with Steven Forth
August 18, 2025
Steven Forth is the founder and CEO of Ibbaka and by far Impact Pricing’s most frequent guest. He’s currently developing ValueIQ, a set of agents
Pricing AI: Are You Selling a Platform or a Solution?
August 18, 2025
Mark, Why Does This Distinction Matter? In AI, whether you are selling a platform or a solution is one of the most important strategic decisions
#716: Blogcast: The Secret Link Between Market Segments and the “Will I” Decision
August 15, 2025
This is an Impact Pricing Blog published on June 16, 2025, turned into an audio podcast so you can listen on the go. Read Full
