Pricing AI: Market Segmentation Matters
August 25, 2025
Pricing begins with understanding why buyers choose to make a purchase in the first place. Buyers don’t purchase AI because it is powerful or innovative.
Author: Mark Stiving
#718: Blogcast: When Pricing Becomes Sleazy Manipulation
August 22, 2025
This is an Impact Pricing Blog published on June 23, 2025, turned into an audio podcast so you can listen on the go. Read Full
#717: How Many Agents Should Pricing Software Have? with Steven Forth
August 18, 2025
Steven Forth is the founder and CEO of Ibbaka and by far Impact Pricing’s most frequent guest. He’s currently developing ValueIQ, a set of agents
Pricing AI: Are You Selling a Platform or a Solution?
August 18, 2025
Mark, Why Does This Distinction Matter? In AI, whether you are selling a platform or a solution is one of the most important strategic decisions
#716: Blogcast: The Secret Link Between Market Segments and the “Will I” Decision
August 15, 2025
This is an Impact Pricing Blog published on June 16, 2025, turned into an audio podcast so you can listen on the go. Read Full
#715: How to Turn Vendors Into Paying Customers (And Other Pricing Secrets) with Ashish Gupta
August 11, 2025
Ashish Gupta, founder and CEO of ScaleUp Exec, brings a unique perspective to pricing from his experience building and selling multiple companies across technology, e-commerce,
Pricing AI: Do Costs Finally Matter in Pricing?
August 11, 2025
Buyers trade money for value. They don’t care what it takes you to deliver your product. They care what it does for them. That principle
#714: Blogcast: Why Pricing AI Is So Hard
August 8, 2025
This is an Impact Pricing Blog published on June 9, 2025, turned into an audio podcast so you can listen on the go. Read Full
#713: How AI Is Breaking Traditional Per-User Pricing Models with Craig Wilson
August 4, 2025
Craig Wilson, Director of Pricing and Packaging at Moody’s Analytics, brings extensive experience from major financial services companies including S&P and Experian. Starting his career
Pricing AI: Buyers Buy Inherent and Relative Value
August 4, 2025
One of the most important lessons in pricing is this: Buyers trade money for value. That hasn’t changed, even with the rise of AI. They
