#774: Blogcast: Buyers Don’t Buy Features
March 6, 2026
This is an Impact Pricing Blog published on December 29, 2025, turned into an audio podcast so you can listen on the go. Read Full
Author: Mark Stiving
#773: Buyers Buy Futures, Not Features: Understanding the “Let Me Think About It” Moment with Mark Stiving and Rebecca Kalogeris
March 3, 2026
Buying isn’t logical; it’s predictive. In this episode, we explore why buyers hesitate, stall, and say “let me think about it” — even when the
#772: Why Pricing Feels Disconnected from Buyer Behavior (And What We’re Missing) with Mark Stiving and Rebecca Kalogeris
March 2, 2026
Before we talk about confidence.Before we talk about willingness to pay.Before we talk about buyer disconnect. We need to question something far more fundamental: What
If Buyers Can’t Explain It, You’ve Not Sold It
March 2, 2026
Companies think they have a pricing problem. Usually it’s a value literacy problem. Value literacy is your ability to help a buyer articulate their own
#771: Blogcast: Pricing AI: When Algorithms Replace Buyers
February 27, 2026
This is an Impact Pricing Blog published on December 22, 2025, turned into an audio podcast so you can listen on the go. Read Full
#770: CLASSIC Why I Teach Pricing: My Journey and Mission
February 23, 2026
Whether you’ve been with us since the beginning or you just discovered Impact Pricing last week, this episode is for you. If you’re one of
Why AI Is Making SaaS Metrics Grow Up
February 23, 2026
ARR had a good run. But it’s over. Annual Recurring Revenue became the dominant metric in SaaS for a simple reason. It worked. When marginal
#769: Blogcast: Pricing AI: Three Levels of Value Visibility
February 20, 2026
This is an Impact Pricing Blog published on December 15, 2025, turned into an audio podcast so you can listen on the go. Read Full
#768: Synthetic Data in Pricing: Trust It, Test It, or Ignore It? with Steven Forth
February 16, 2026
Steven Forth is a pricing strategist and AI innovator with decades of experience building value-based pricing models. As the founder of Value IQ, he blends
Credits Are Both Billing and Currency and That’s the Problem
February 16, 2026
I keep disagreeing with my friend Steven Forth about credits. I’ve learned that when I disagree with Steven, it means I don’t understand the issue
