Etinosa Agbonlahor is the CEO of Decision Alpha and former Director of Behavioral Research at Fidelity Investments. A behavioral economist by training, she helps companies
This is an Impact Pricing Blog published on September 29, 2025, turned into an audio podcast so you can listen on the go. Read Full
Danilo Zatta is the author of The Pricing Model Revolution, The 10 Rules of Highly Effective Pricing, and the new book Revenue Growth Management. He
Buyers do not care how many tasks your AI performs or how many tokens it consumes. They care about results. In B2B, results show up
This is an Impact Pricing Blog published on September 22, 2025, turned into an audio podcast so you can listen on the go. Read Full
Ed Arnold, founder and managing partner at The Valorizer, brings decades of hands-on experience building customer value models, teaching value conversations, and guiding companies toward
Buyers trade money for value. That idea drives every pricing conversation, product decision, and sales cycle. Yet most buyers don’t see a product’s full value.
This is an Impact Pricing Blog published on September 15, 2025, turned into an audio podcast so you can listen on the go. Read Full
Matt Knaggs, Senior Business Value Lead at Zilliant, brings a decade of pricing insight shaped by an unexpected leap from industrial safety into commercial excellence.
AI has made pricing complicated again. In SaaS, sellers could rely on predictable usage and stable costs. With AI, both sides are uncertain. Buyers don’t
