Tariffs Are a Second Chance
April 7, 2025
Inflation peaked at 9.1% in June 2022. In 2023 and 2024, I was surprised to find companies that still had not raised their prices. I’m
Author: Mark Stiving
#678: Blogcast: Stop Thinking of Rebates as Discounts — Here’s What They Really Do
April 4, 2025
This is an Impact Pricing Blog published on February 4, 2025, turned into an audio podcast so you can listen on the go. Read Full
#677: Reimagining Legal Fees: How AI and Subscription Models Create Win-Win Solutions with Mathew Kerbis
March 31, 2025
Mathew Kerbis is The Subscription Attorney who is on a mission to affordably serve latent legal market clients at scale via the subscription model and
Price Segmentation at National Parks
March 31, 2025
In a Wall Street Journal article titled “How to Save Our National Parks,” Brian Yablonski suggested charging foreigners more than citizens for entry into US
#676: Blogcast: Overcoming FUD: How to Reduce Fear, Uncertainty, and Doubt in Pricing
March 28, 2025
This is an Impact Pricing Blog published on January 27, 2025, turned into an audio podcast so you can listen on the go. Read Full
#675: Change Management: Your Secret Weapon in Value-Based Pricing with Paolo De Angeli
March 24, 2025
Paolo De Angeli is currently leading the Customer Experience and Customer Value Management teams at Borealis AG. He has a strong background and passion for
Reasons Why B2B Salespeople Discount
March 24, 2025
Discounting is a powerful lever salespeople have to help win deals. It can win deals you might have lost and possibly shorten the sales cycle.
#674: Blogcast: Sam Altman Was Right!
March 21, 2025
This is an Impact Pricing Blog published on January 20, 2025, turned into an audio podcast so you can listen on the go. Read Full
#673: Cracking the Cold Outreach Code: Your Winning Formula for Value-Based Pricing Success with Mark Herring
March 17, 2025
Mark Herring is a passionate marketing leader with strong technical roots and deep knowledge of how to market cloud and enterprise software to open-source developers
Practical Pricing in a World with Tariffs
March 17, 2025
Worldwide, tariffs are in flux. I’ve read a lot of great advice on how to prepare for them. For example, long-term contracts should be written
