The Secret to Using AI in Pricing: Ask Expert Questions
February 17, 2025
If you’re like me, you’re afraid of missing out on the power of AI. It can do so much, but what should we do with
Author: Mark Stiving
#664: Blogcast: Unlocking Portfolio Value Through Strategic Price Increases
February 14, 2025
This is an Impact Pricing Blog published on December 9, 2024, turned into an audio podcast so you can listen on the go. Read Full
#663: Smart Pricing Strategies that Drive Growth and Maximize Profit with Joshua Lowe
February 10, 2025
Joshua Lowe is a solution-focused pricing professional with a proven track record in pricing (10 years) and pricing transformation (3+ years). He also has an
The Psychology of Price Increases: Why a Two-Stage Approach Might Work
February 10, 2025
As a guest on the Impact Pricing Podcast, Mark Peacock, described an interesting price increase strategy which I hadn’t heard of before: a two-stage communication
#662: Blogcast: What Is Value?
February 7, 2025
This is an Impact Pricing Blog published on December 2, 2024, turned into an audio podcast so you can listen on the go. Read Full
Stop Thinking of Rebates as Discounts — Here’s What They Really Do
February 4, 2025
I recently interviewed Mark Gilham for the Impact Pricing podcast and had a huge aha! moment. Mark’s an expert on rebates. I hadn’t spent much
#661: Navigating the Complexities of Healthcare Pricing and Technology Integration with Dave Brown
February 3, 2025
Dave Brown is a CEO / Founder of QiiQ Healthcare which is developing an AI assistant for healthcare workers, to invigorate the deep sense of
#660: Blogcast: Confused Buyers Don’t Buy: A Case Study In How to Align SaaS Pricing with Customer Value
January 31, 2025
This is an Impact Pricing Blog published on November 24, 2024, turned into an audio podcast so you can listen on the go. Read Full
#659: Strategic Price Increase: How to Plan, Communicate, and Succeed with Mark Peacock
January 27, 2025
Mark Peacock helps B2B Tech & Consulting firms expand margin & revenue growth with tailored pricing solutions & sales enablement. In this episode, Mark shares
Overcoming FUD: How to Reduce Fear, Uncertainty, and Doubt in Pricing
January 27, 2025
The phrase Fear, Uncertainty, and Doubt (FUD) may have been invented to describe pricing. You know that your product or service delivers a lot more
