Pricing AI: Buyers Buy Inherent and Relative Value
August 4, 2025
One of the most important lessons in pricing is this: Buyers trade money for value. That hasn’t changed, even with the rise of AI. They
Author: Mark Stiving
#712: Blogcast: Jobs to Be Done vs. Problems and Results: What’s More Useful in B2B?
August 1, 2025
This is an Impact Pricing Blog published on June 2, 2025, turned into an audio podcast so you can listen on the go. Read Full
#711: COMPASS Framework: Rethinking Pricing Metrics in the Age of AI with Steven Forth and Michael Mansard
July 28, 2025
Steven Forth has been a frequent guest on Impact Pricing and is a co-creator of the COMPASS framework. Michael Mansard is the Principal Director of
Pricing AI: A Practical Guide for a Hype-Filled World
July 28, 2025
This is the first of a series of blogs that may eventually become a book on Pricing AI. Why? Because AI is exploding into products
#710: Blogcast: Value Is Not the Same as Willingness to Pay
July 25, 2025
This is an Impact Pricing Blog published on May 26, 2025, turned into an audio podcast so you can listen on the go. Read Full
#709: How to Benchmark Your Pricing Like AI Models with Steven Forth
July 21, 2025
Steven Forth is the Co-founder and Chief Value Officer at Ibbaka, a leading value and pricing consulting firm. With deep expertise in AI applications for
Why Empathy Is Your Most Underrated Pricing Tool
July 21, 2025
Most people think pricing is about math. We build spreadsheets. We run simulations. We talk about cost-plus (ugh) and margins and profit targets. But pricing
#708: Blogcast: The Two Questions Every Buyer Asks—and How to Design Your Product and Pricing Around Them
July 18, 2025
This is an Impact Pricing Blog published on May 19, 2025, turned into an audio podcast so you can listen on the go. Read Full
#707: How AI is Breaking Traditional Per-User Pricing Models with Alan Hollander
July 14, 2025
Alan Hollander, VP of Offer Packaging and Pricing Strategy at Blackbaud, has led pricing initiatives for six years. With nearly three decades in pricing, his
Two Buyers Talked … and Nothing Bad Happened
July 14, 2025
I teach pricing (and value) a lot. And I always include price segmentation. It’s one of the most powerful ways a company can grow profits,
