Buyer-First: The Antidote to Product Myopia
August 10, 2026
Over the last four weeks I wrote about Product Myopia, the belief that value lives in the product rather than the future it creates. If
Month: August 2026
#817: Buyer Insight: You Didn’t Lose the Deal. You Lost the Commitment.
August 7, 2026
This is an Impact Pricing Blog published on May 25, 2026, turned into an audio podcast so you can listen on the go. Read Full
#816: Why Buyers Trust Salespeople Who Don’t Need the Sale with Michael Barbarita
August 3, 2026
Michael Barbarita is the founder of Next Step CFO, strategic CFO, and author of Powerful Business Strategy. After more than four decades of helping businesses
How Big an AI Bite Are You Asking Buyers to Take?
August 3, 2026
Pricing AI is hard. Selling AI is hard. Marketing AI is hard. Most companies blame the technology. The real issue is how much change they
