Being Chosen Isn’t Winning
April 27, 2026
Something strange happens in buying decisions that almost nobody talks about. A buyer does everything right. They identify a real problem. They evaluate their options
Month: April 2026
#788: How to Change Prices and Predict Them Without Guessing with Felix Hoffmann
April 27, 2026
Felix Hoffmann is the CEO of 7Learnings, where he helps companies move from intuition-based pricing to predictive, data-driven pricing systems. He previously led pricing optimization
#787: Buyer Insight: Pricing Theory vs. Buying Reality: Why Usage-Based Pricing Still Wins in Enterprise AI
April 24, 2026
This is an Impact Pricing Blog published on February 9, 2026, turned into an audio podcast so you can listen on the go. Read Full
#786: “How Would You Like to Pay?” Rethinking Pricing Strategy with Mark Walker
April 20, 2026
Mark Walker, CEO at Nue.io, helps companies design pricing models that align with how customers actually experience value—across usage, subscriptions, and hybrid approaches. In this
I Was Wrong About Will I
April 20, 2026
I’ve been teaching the Will I / Which One framework for over a decade. It shows up in my books, my podcast, my training. Thousands
#785: Buyer Insight: The Three Value Disciplines: Why Price Takes the Blame When Buying Gets Hard
April 17, 2026
This is an Impact Pricing Blog published on February 2, 2026, turned into an audio podcast so you can listen on the go. Read Full
#784: Gap Selling: Why Price Depends on the Problem You Solve with Keenan
April 13, 2026
Keenan is the founder and CEO of A Sales Growth Company, where he helps organizations move beyond product-driven selling and into problem-centric sales strategies. He’s
Your Wins Are Lying To You
April 13, 2026
Good companies study their losses. Win–loss reviews, pipeline analysis, postmortems on stalled deals. The assumption is simple: losses teach you where the problems are. If
#783: Buyer Insight: Free AI Is a Strategy, Not a Pricing Model
April 10, 2026
This is an Impact Pricing Blog published on January 26, 2026, turned into an audio podcast so you can listen on the go. Read Full
#782: Credit-Based Pricing Explained: How AI Companies Balance Cost, Value, and Scale with Steven Forth
April 6, 2026
AI pricing is changing fast—and suddenly, everyone is selling credits. But here’s the uncomfortable question: Are credits actually helping you scale… or quietly pulling you
