Memecast #53: Executive Led Initiatives
April 13, 2022
Let’s face it, pricing people, we’re typically smart. We have to interact and interface with lots and lots of different departments. But we rarely have
Month: April 2022
Ep168: Behavioral Economics: The Psychological Side of Pricing, the Secret Sauce to More Sales with Gerald Smith
April 11, 2022
Gerald Smith is a Professor of Marketing at Boston College. He’s been a Pricing Consultant with Strategic Pricing Group and Monitor Group since 1987. Gerald
Blogcast #49: Indirect Customer Impact
April 8, 2022
This is an Impact Pricing Blog published on February 23, 2022, turned into an audio podcast so you can listen on the go. Read Full
Memecast #52: Fixed Costs
April 6, 2022
This one may be intuitive, may not be intuitive, but it turns out that if your fixed costs change, for whatever reason, if they go
Best Example for “Costs Don’t Drive Pricing”
April 6, 2022
A lot of people liked or commented on one of our memes this week. It said: Costs don’t drive pricing. Willingness to pay drives pricing. I
Ep167: Costs, Costs, Costs: How Managerial Decision-Making Impacts Pricing Negotiations with Reginald Tomas Lee
April 4, 2022
Reginald Tomas Lee is a Professor of Business Analytics at Xavier University in Cincinnati, Ohio. He has a PhD in Mechanical Engineering, and he’s been
Blogcast #48: Direct Customer Impact
April 1, 2022
This is an Impact Pricing Blog published on February 23, 2022, turned into an audio podcast so you can listen on the go. Read Full
