Month: April 2022

Learn the 4 big benefits to companies and salespeople if they could learn to communicate value to a buyer in a way that increases that buyer’s perceived value.

The Value of Selling Value

Learn the 4 big benefits to companies and salespeople if they could learn to communicate value to a buyer in a way that increases that buyer’s perceived value.

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Selling Value

My new book is out! My new book is out! Yes, even though it’s my third, this one just gets me so excited.  Please indulge me to

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