Natalie Louie is a Product Marketing strategist and leader who can build, scale, train and manage teams or roll up her sleeves to create and operationalize repeatable
My last several subscription clients all wanted to raise prices. They provide excellent value to their customers, and some even have ROI studies to prove
Reed Holden is an author and keynote speaker for Negotiating with Backbone and Pricing with Confidence. Reed provides B2B pricing and negotiating advice to clients building go-to-market strategies to
In 2010, Seth Godin published a thought-provoking blog on pricing: his position is that for more expensive goods, where a customer is relatively loyal, you
Marco Bertini is a Professor of Marketing at Esade, co-founder of the school’s Institute for Data-Driven Decisions, and previously served as department chair. He completed his doctoral studies
Despite what some may say, pricing is not a business strategy. Your strategy is the big picture of how you compete relative to your competition
Craig Zawada is the Co-Author of The Price Advantage, one of the seminal books in pricing, and he is the Chief Visionary Officer at Pros. He
Good, better, best is a pricing technique every business should consider. It is a subset of versioning that leverages the psychological workings behind how your
Robbie Kellman Baxter is a Strategy consultant helping companies develop and optimize membership models and subscription pricing. Deep expertise in subscription-based and SaaS businesses and the Membership
