There is an interesting article in Quartz titled “How Trained Incapacity Could Be Damaging Your Career.” This closely parallels my experience with corporate pricing professionals.
Paramount+ just sent out an email announcing a price decrease. Here is the text: Your Plan Price Has Changed Dear Customer, Great news! As of
A friend of mine sent me this example. I’ll point out a few lessons at the end. My wife took me to the Friends of
You have probably heard that AMC is going to start charging for seat location at the movie theater. This deserves a big, “It’s about time!”
First, let me say, “I don’t know.” What you are about to read is speculation. But, even if my interpretation is incorrect, it’s still a
A colleague sent me this text and picture: Check this out! GBB (Good Better Best) strategy but they took the “best” version and physically
This morning I was asked a difficult question in a setting where I couldn’t tell the complete truth. I delivered a keynote to the sales
Companies get to do whatever they want. Buyers just decide whether or not to buy from them. I was sitting in Las Vegas,
I’m a failed salesperson. Early in my career, I shifted from engineering to technical sales, and I was horrible. (Do you know how to identify
As 2022 comes to a close and we begin 2023, a common question I get is, “What pricing trends will we see in the new
