Listen to Your Market, then Think
January 18, 2024
You can listen to the full audio version of this blog we call — Blogcast. Buyers trade money for value. This is my first principle
Tag: pricing
Brilliant Price Move by Amazon Prime
January 11, 2024
You can listen to the full audio version of this blog we call — Blogcast. Amazon is semi-copying a recent move by Netflix, but let’s
Pricing Platforms and Solutions
January 4, 2024
You can listen to the full audio version of this blog we call — Blogcast. A solution is a product or service that solves a
Three Types of B2B Value
December 28, 2023
You can listen to the full audio version of this blog we call — Blogcast. Buyers trade money for Value. In B2B, value is measured
Why Your Salespeople Don’t Sell Value
December 21, 2023
You can listen to the full audio version of this blog we call — Blogcast. The answer is obvious. They don’t know the value of
Growth Comes from Value
December 14, 2023
You can listen to the full audio version of this blog we call — Blogcast. There are only two ways to increase your revenue (and
Don’t Do What Sirius XM Did
December 7, 2023
You can listen to the full audio version of this blog we call — Blogcast. Sirius XM lowered their prices from $10.99/month to $9.99. This
CLASSIC: The Art of Pricing
November 30, 2023
You can listen to the full audio version of this blog we call — Blogcast. Ask pricing experts whether pricing is an art or a
Do You Need a New Pricing Metric?
November 23, 2023
You can listen to the full audio version of this blog we call — Blogcast. The first indication that you need a new pricing metric
What Comes After Product-Market Fit
November 16, 2023
You can listen to the full audio version of this blog we call — Blogcast. A company or product without Product-Market Fit (PMF) is doomed
