Nobody Wants to Buy AI
September 29, 2025
You can listen to the full audio version of this blog we call — Blogcast. Every day a new vendor pops up promising “AI powered” this
Tag: pricing
Pricing AI: Pricing Metrics
September 22, 2025
You can listen to the full audio version of this blog we call — Blogcast. A pricing metric is really the intersection of two perspectives: how
Why Buyers Really Buy
September 15, 2025
You can listen to the full audio version of this blog we call — Blogcast. You’re sitting in a conference room facing a software purchase decision.
Pricing AI: The Value of Packaging
September 8, 2025
You can listen to the full audio version of this blog we call — Blogcast. I got so excited last week to dive into how to
Packaging AI: Structuring Features and Placing AI in Offers
September 1, 2025
You can listen to the full audio version of this blog we call — Blogcast. The value architecture has three layers: foundational problems, problem scope, and
Pricing AI: Market Segmentation Matters
August 25, 2025
You can listen to the full audio version of this blog we call — Blogcast. Pricing begins with understanding why buyers choose to make a purchase
Pricing AI: Are You Selling a Platform or a Solution?
August 18, 2025
Mark, Why Does This Distinction Matter? In AI, whether you are selling a platform or a solution is one of the most important strategic decisions
Pricing AI: Buyers Buy Inherent and Relative Value
August 4, 2025
You can listen to the full audio version of this blog we call — Blogcast. One of the most important lessons in pricing is this: Buyers
Pricing AI: A Practical Guide for a Hype-Filled World
July 28, 2025
You can listen to the full audio version of this blog we call — Blogcast. This is the first of a series of blogs that may
Why Empathy Is Your Most Underrated Pricing Tool
July 21, 2025
You can listen to the full audio version of this blog we call — Blogcast. Most people think pricing is about math. We build spreadsheets. We
