The 5 Ws of Pricing
July 18, 2024
You can listen to the full audio version of this blog we call — Blogcast. In elementary school, I learned the five Ws (and an H):
Tag: pricing
Understanding Fencing: Google’s Strategy to Maintain Regional Pricing for YouTube Premium
July 4, 2024
You can listen to the full audio version of this blog we call — Blogcast. My friend Kathleen Greenler Sexton’s publication Subscription Insider pointed out that
How to Charge Different Customers Based on Value Received
June 27, 2024
You can listen to the full audio version of this blog we call — Blogcast. Think of two of your customers, very different customers. One of
Revamp Your Pricing Strategy: Pros & Cons of 4 Popular Models
June 20, 2024
You can listen to the full audio version of this blog we call — Blogcast. Most companies set their pricing strategy early on and rarely revisit
Collusion vs. Implicit Collusion: Navigating Legal and Profitable Pricing Strategies
June 13, 2024
You can listen to the full audio version of this blog we call — Blogcast. I recently disagreed with some colleagues over the words “collusion” and
Price Segmentation in Action: Why Geography Matters for Your Wallet
June 6, 2024
You can listen to the full audio version of this blog we call — Blogcast. Price segmentation is one of the most important and potentially powerful
The Price is NEVER Right!
May 30, 2024
You can listen to the full audio version of this blog we call — Blogcast. Come on down!!! You are the next contestant on the Price
How Value-Based Selling & Marketing Work Together to Drive Increased Profitability
May 23, 2024
You can listen to the full audio version of this blog we call — Blogcast. The essence of value-based selling is listening to your customers to
ROI Calculators: Busting Myths and Building Trust in B2B Sales
May 16, 2024
You can listen to the full audio version of this blog we call — Blogcast. I HATE ROI Calculators (when used incorrectly). However, they certainly have
Simplifying Segmentation for Enhanced Profitability
May 8, 2024
You can listen to the full audio version of this blog we call — Blogcast. Different buyers are willing to pay different amounts. This is a
