Should Finance Influence Pricing?
April 14, 2021
To start with, I strongly believe finance should NOT set prices. Now don’t get me wrong – finance cares a great deal about pricing, because
Tag: pricing
How to Price Hardware Like it’s Software
April 7, 2021
The pricing traditions of software and hardware companies have been set for sometime. The main pricing-related difference between hardware and software is the incremental cost
Why You Need to Price Before, During, and After
March 31, 2021
The most common order in which a company prices goes something like this: come up with a brilliant product idea, create the product, then put
The Power of (Fake) Sales Prices & Discounts
March 24, 2021
Many top retailers have attempted to use discounts to lure more customers to their stores. But some have done this poorly, and found themselves in
The Role of Finance in Pricing
March 17, 2021
CFOs should be ideal people to drive pricing, but they usually aren’t. They are awesome because they care about margin. They build forward looking revenue
Pricing is NOT Driven by Supply and Demand
March 11, 2021
If you’ve ever taken a macro-economics course, you know that price is where the supply curve intersects with the demand curve … in theory. For
Fixed Costs Matter to Your Business – NOT Your Pricing
December 30, 2020
It’s true. Your fixed costs matter sometimes, but they are not relevant to your pricing decisions. Your prices should be determined by your customer’s willingness
A Closer Look: The Mind and Mission Behind Impact Pricing
June 3, 2020
It’s been a while since I introduced myself, and many of you are new readers to this blog. If that’s you, welcome. I wanted to
Q&A: Where Should Pricing Sit in a Company?
January 22, 2020
Question: Hi Mark – Where should pricing sit, or where does it typically sit? Finance, sales, marketing, product? What are best practices? – A Answer:
How to Use Game Theory to Increase Value
November 2, 2019
As a doctoral student, game theory was by far my favorite topic. It has so many applications in the pricing world. Defining Game Theory As
