Adopt Price Segmentation
June 22, 2022
Find out why adopting Price Segmentation is very helpful to your business.
Tag: pricing
Buyer’s Value Journey Map
June 15, 2022
Find out and learn the importance of understanding Buyer’s Value Map for effective sales conversation in this dynamic ever changing world.
To Fee or Not to Fee?
June 8, 2022
A friend who runs a business recently changed her pricing (without talking to me first, ugh.) One thing she did was add a $10 service
Are iPhone Users Not Price Sensitive?
May 26, 2022
Find out how the different product categories could affect one’s willingness to pay. Are iPhone Users Not Price Sensitive?
How Much Does a Buyer Value Your Product?
May 18, 2022
Find out how much does a buyer Value Your Product. Do they associate it with a cost? Or are they not price sensitive?
Data and/or Value For Decision Making
May 11, 2022
I love data! Executives love having data to help make decisions. As a pricing geek, there is nothing better (almost) than watching an ASP trend go up
Don’t Forget the Customer
April 13, 2022
During an opportunity to review a presentation one of my clients will give to an internal audience, I had a huge aha moment. This will
Best Example for “Costs Don’t Drive Pricing”
April 6, 2022
A lot of people liked or commented on one of our memes this week. It said: Costs don’t drive pricing. Willingness to pay drives pricing. I
Shrinkflation, the Hidden Price Increase
March 30, 2022
In the face of inflation, companies are looking for ways to raise prices as painlessly as possible. Here comes shrinkflation to the rescue. Shrinkflation is
Peloton Tests New Pricing Model
March 24, 2022
Peloton’s new CEO, Barry McCarthy, is trying to get the company back to profitability. He is testing a new pricing model in some locations where instead
