You Have the Curse of Knowledge
April 6, 2023
I first learned about the curse of knowledge in Dan and Chip Heath’s book, Made to Stick. The concept describes a situation in which you
Tag: pricing
Ford Patents Feature with Negative Value
March 30, 2023
Features have value, or at least they are supposed to. On Feb 23, 2023, Ford filed a patent that can remotely make your car non-functional.
Discrimination or Segmentation
March 23, 2023
Last year, a reader sent me an article from NPR titled “Inside the rise of ‘stealerships’ and the shady economics of car buying.” Just from
Interesting Starlink Price Changes
March 16, 2023
A follower forwarded this Starlink announcement: “The Starlink monthly service for residential customers is changing as follows: $10 increase in areas with limited capacity. New
Pricing Professionals have “Trained Incapacity”
March 8, 2023
There is an interesting article in Quartz titled “How Trained Incapacity Could Be Damaging Your Career.” This closely parallels my experience with corporate pricing professionals.
Wow! A Price Decrease
March 1, 2023
Paramount+ just sent out an email announcing a price decrease. Here is the text: Your Plan Price Has Changed Dear Customer, Great news! As of
Lessons from the Library
February 22, 2023
A friend of mine sent me this example. I’ll point out a few lessons at the end. My wife took me to the Friends of
AMC Changes Pricing, FINALLY
February 15, 2023
You have probably heard that AMC is going to start charging for seat location at the movie theater. This deserves a big, “It’s about time!”
A Price Signaling Example?
February 9, 2023
First, let me say, “I don’t know.” What you are about to read is speculation. But, even if my interpretation is incorrect, it’s still a
Evaluating a Pricing Strategy
February 1, 2023
A colleague sent me this text and picture: Check this out! GBB (Good Better Best) strategy but they took the “best” version and physically
