Disney Understands Value
August 4, 2021
So often I sit in my home office wondering why companies don’t understand value. Or at least they don’t act or talk like they do. Yet
Tag: pricing value
Stop Sales Discount Authority!
July 14, 2021
Some time ago, I had the privilege of interviewing Mark Hunter (TheSalesHunter.com) for a podcast episode. I’ve been reading Mark’s blogs and books for a
Willingness to Pay vs Price Sensitivity
June 30, 2021
We pricing people often use the phrase Willingness to Pay. The profit maximizing price for any customer is to charge what they are willing to pay. We
Perceived versus Real Value
June 24, 2021
The most important concept in Value Based Pricing is customer perceived value. You can only get paid for what customers believe. I often do a little
When Should You Lower Your Price?
June 9, 2021
It’ll come as no surprise that my first instinct is to encourage you to never lower your prices. Many people want to lower their prices
The Buyer’s Journey: When to Reveal the Price
May 27, 2021
When you’re having a sales conversation, at what point do you start talking about the price? Of course, the answer is “it depends”. It depends
Three Lessons from a P&G Price Increase
April 28, 2021
On April 20, 2021, the Wall Street Journal published an article titled Procter & Gamble Will Raise Prices in September. Here are the first three sentences:
The Role of Finance in Pricing
March 17, 2021
CFOs should be ideal people to drive pricing, but they usually aren’t. They are awesome because they care about margin. They build forward looking revenue
Pricing is NOT Driven by Supply and Demand
March 11, 2021
If you’ve ever taken a macro-economics course, you know that price is where the supply curve intersects with the demand curve … in theory. For
The Value of a TV Channel
March 3, 2021
I just read an article titled, “How Amazon and McDonald’s Use Bundling to Sell More of Everything.” Since I spend a lot of time thinking
