Peloton Tests New Pricing Model
Peloton’s new CEO, Barry McCarthy, is trying to get the company back to profitability. He is testing a new pricing model in some locations where instead
Peloton’s new CEO, Barry McCarthy, is trying to get the company back to profitability. He is testing a new pricing model in some locations where instead
This title feels wrong, but it isn’t. When I’m asked, “who should own pricing?” I answer the same way every time. Someone who knows the value of
Last week we discussed direct customer impact. These are the roles that are directly responsible for creating, communicating, and capturing value. This week, let’s look
It’s time to review another Netflix price increase. I received my seemingly annual notification that my price is going up. Here are a few thoughts: The
Ask a salesperson why we lost a deal and you will almost certainly hear one of two different answers: 1. The product wasn’t good enough. 2. The
Governments and large companies often use Requests for Proposal (RFP) when making large purchases. This blog describes some unique insights about this common activity. First, why
The most important concept driving pricing is Willingness to Pay. If we knew the precise value for each customer, our pricing could be perfect. Of course,
Business is all about value. I believe this deeply in my bones. Companies exist to create real value. Marketing and sales convert real value into customer
Ask pricing experts whether pricing is an art or a science and every one will respond with “both.” The science side is easy to understand
The ability to have a value conversation is an incredibly powerful skill. Usually, salespeople use this tool, but product managers, marketers, and pricing people can also