Tag: pricing value

Impact Pricing - Simplify Your Pricing

Simplify Your Pricing

Confused buyers don’t buy! This is one of my favorite sayings.  Buyers are afraid to make a mistake, so when they’re uncertain, they are less

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Discovered Value

Discovered Value

Learn what key factors you should enhance in terms of discovered value to have a bigger chance of making more deals at higher prices.

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The Power of Economic Value

The Power of Economic Value

Customers’ willingness to pay is always a function of their perception of value.  Always! The problem is value is such an ambiguous concept.  How much

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