EP38: Damon Burton – Building Brand Value and Reputation
October 7, 2019
Damon Burton helps companies show up higher on Google for words that they can monetize. Damon’s clients include the Utah Jazz and businesses that
Tag: pricing value
How Apple’s Pricing Scared Me
September 25, 2019
I often think Apple can do no wrong. When they do something, it seems well thought out and researched. This is such a strong opinion
Hardware as a Subscription
August 13, 2019
Hi Readers, I received this very insightful email from Ryan Mann. You may want to read it. Afterward, I’ll outline my big takeaways or Aha!
Ep29: Adrienne Gordon – Empowering You To Achieve Pricing Excellence
August 5, 2019
Adrienne Gordon has a passion for the power of pricing. She has dedicated her career to pricing since 1999, working with multiple companies in
Ep27: Blair Enns – Pricing Creativity Applied to Products
July 20, 2019
Blair Enns is the author of The Win Without Pitching Manifesto and Pricing Creativity: A Guide to Profit Beyond the Billable Hour. He co-hosts, along with David C. Baker,
Value Tables – The Value Column (part 2)
July 12, 2019
In Value Tables – The Value Column (part 1) we focused on putting a dollar value on each PSR or Problem, Solution, Result. For now,
Ep24: Ed Kless – Without the Conversation, There is No Value Pricing
July 1, 2019
You can’t do value pricing without having a conversation about the prospects problems and pain points. The way you talk to customers has a significant
Value Table – The Results Column
June 5, 2019
Recall the first four columns of a value table are Problem, Solution, Result, and Value. Previous posts have described the Problem and Solution columns. Today,
Q&A: Dealing with Salespeople and Costs
April 12, 2019
Question (edited by me): How should we manage the perception of sales regarding the fact that production costs are just one parameter in the pricing
Q&A: Putting a Price on Trust
March 16, 2019
Question: Hi Mark, do you think that all valuable aspects of a good or service should be priced? I am a pricer at a law
