Ian Campbell is the author of Wall Street Journal Best Seller “The Value Sale”. As Chief Executive Officer of Nucleus Research he is responsible for
This is an Impact Pricing Blog published on July 13, 2023, turned into an audio podcast so you can listen on the go. Read Full
This one is the 2 of Diamonds from the Selling Value card deck. I’m often asked who should own pricing, and one of the departments
Amy L. Riley is an internationally renowned speaker, author and leadership development consultant. She’s worked with organizations such as Deloitte, Cisco Systems and Aon Hewitt
This one is the 2 of Clubs from the Selling Value card deck. Salespeople are going to use every single tool they have available to
This one is the 2 of Hearts from the Selling Value card deck. When you get an RFP, you have to decide, are you going
Steven Forth is Ibbaka’s Co-Founder, CEO, and Partner. Ibbaka is a strategic pricing advisory firm. He was CEO of LeveragePoint Innovations Inc., a SaaS business
This is an Impact Pricing Blog published on July 6, 2023, turned into an audio podcast so you can listen on the go. Read Full
This one is the 2 of Spades from the Selling Value card deck. You’ve heard me talk about value conversations before, where value conversations are
Sebastian Wrobel is an energetic and passionate professional leader, helping companies achieve value and pricing excellence. Pushing digital transformation into lasting integration. Experienced in
