Buyers Don’t Buy Features
December 29, 2025
You can listen to the full audio version of this blog we call — Blogcast. Buyers trade money for value, not features. Features describe what a
Tag: pricing strategy
#754: Why Flipping “Good, Better, Best” Can Increase Revenue by 10% with Michael Mansard
December 29, 2025
Michael Mansard, Principal Director of Subscription Strategy at Zuora, joins Mark Stiving to challenge one of pricing’s most accepted conventions: the order of good, better,
#753: Blogcast: How to Define Powerful Market Segments
December 26, 2025
This is an Impact Pricing Blog published on October 20, 2025, turned into an audio podcast so you can listen on the go. Read Full
Pricing AI: When Algorithms Replace Buyers
December 22, 2025
You can listen to the full audio version of this blog we call — Blogcast. AI buyers change pricing more than any shift we have seen
#752: The Subscription Pricing Lever Most Companies Miss (And How It Changes LTV Overnight) with Dan Layfield
December 22, 2025
Dan Layfield, founder of the Subscription Index, joins Mark Stiving to unpack the less-visible pricing and monetization levers that drive real growth in subscription businesses.
#751: Blogcast: Shareholder Value Is an Outcome, Not a Strategy
December 19, 2025
This is an Impact Pricing Blog published on October 13, 2025, turned into an audio podcast so you can listen on the go. Read Full
Pricing AI: Three Levels of Value Visibility
December 15, 2025
You can listen to the full audio version of this blog we call — Blogcast. AI vendors love to talk about data, but most of that
#750: Why Pricing a Platform Is Harder Than Pricing a Product — Lessons from Google Cloud with Deovrat Kajwadkar
December 15, 2025
Deovrat Kajwadkar is the Director of Strategic Deal Pricing and Monetization at Google Cloud, where he sits at the center of some of the most
#749: Blogcast: Pricing AI: The COMPASS Spectrum of Pricing Metrics
December 12, 2025
This is an Impact Pricing Blog published on October 6, 2025, turned into an audio podcast so you can listen on the go. Read Full
#748: How Behavioral Economics Can Fix Your Pricing Blind Spots with Etinosa Agbonlahor
December 8, 2025
Etinosa Agbonlahor is the CEO of Decision Alpha and former Director of Behavioral Research at Fidelity Investments. A behavioral economist by training, she helps companies
