#700: Blogcast: Moving Hearts and Minds
June 20, 2025
This is an Impact Pricing Blog published on April 21, 2025, turned into an audio podcast so you can listen on the go. Read Full
Tag: pricing strategy
#699: Beyond Hiring: Why Private Equity Firms Are Building Pricing Transformation Teams (Not Just Filling Roles) with Jon Jennings and Ryan Walter
June 16, 2025
Join Mark Stiving for a unique dual-guest conversation with Jon Jennings, longtime Impact Pricing sponsor and successful pricing recruiter, and Ryan Walter, a pricing veteran
#698: Blogcast: Willingness to Pay Is Not Rational
June 13, 2025
This is an Impact Pricing Blog published on April 14, 2025, turned into an audio podcast so you can listen on the go. Read Full
#697: Understanding Context-Driven Pricing: The Key to Maximizing Willingness to Pay with Mark Stiving
June 9, 2025
Mark Stiving is a pricing expert and the host of the Impact Pricing podcast, where he explores the intricate relationship between pricing, value, and context.
#696: Blogcast: Tariffs Are a Second Chance
June 6, 2025
This is an Impact Pricing Blog published on April 7, 2025, turned into an audio podcast so you can listen on the go. Read Full
Jobs to Be Done vs. Problems and Results: What’s More Useful in B2B?
June 2, 2025
I’ve been struggling to understand the difference between the Jobs to Be Done (JTBD) framework and my own approach of thinking in terms of problems
#695: Stop Pricing Like Everyone Else: How to Become 10X More Expensive Than Your Competitors with Alastair Dryburgh
June 2, 2025
Alastair Dryburgh is the Chief Pricing Architect at Intelligent Pricing Architecture and the author of the book “Pricing Genius.” With a background in commercial direction
#694: Blogcast: Price Segmentation at National Parks
May 30, 2025
This is an Impact Pricing Blog published on March 31, 2025, turned into an audio podcast so you can listen on the go. Read Full
#693: Adoption Over Retention: The New AI Pricing Game with Marcos Rivera
May 26, 2025
Marcos Rivera is the founder of Pricing I/O and author of “Street Pricing.” He brings 25 years of pricing experience, including a three-year tenure as
#692: Blogcast: Reasons Why B2B Salespeople Discount
May 23, 2025
This is an Impact Pricing Blog published on March 24, 2025, turned into an audio podcast so you can listen on the go. Read Full
