Pricing New Products: Myth #1
September 23, 2024
When launching a new product, I often hear people say something like, “It’s easier to lower prices than raise them.” They use this to justify
Tag: pricing strategies
Uncover Hidden Profits with Our Opportunity Signals Worksheet
September 5, 2024
You can listen to the full audio version of this blog we call — Blogcast. Do you have an opportunity to increase your profitability? The answer
Collusion vs. Implicit Collusion: Navigating Legal and Profitable Pricing Strategies
June 13, 2024
You can listen to the full audio version of this blog we call — Blogcast. I recently disagreed with some colleagues over the words “collusion” and
Help! What’s Bigger than Pricing?
June 22, 2023
People often ask me what I do and I proudly say, “I’m a pricing expert.” The next question is usually “What do you price?” I
Value-Based Pricing is an Attitude
June 8, 2023
It is humorous when some companies say they use Value Based Pricing. Usually, these are the ones that recently stopped using cost-plus pricing, so they
Simplify Your Pricing
April 27, 2023
Confused buyers don’t buy! This is one of my favorite sayings. Buyers are afraid to make a mistake, so when they’re uncertain, they are less
Interesting Starlink Price Changes
March 16, 2023
A follower forwarded this Starlink announcement: “The Starlink monthly service for residential customers is changing as follows: $10 increase in areas with limited capacity. New
Pricing Professionals have “Trained Incapacity”
March 8, 2023
There is an interesting article in Quartz titled “How Trained Incapacity Could Be Damaging Your Career.” This closely parallels my experience with corporate pricing professionals.
Lessons from the Library
February 22, 2023
A friend of mine sent me this example. I’ll point out a few lessons at the end. My wife took me to the Friends of
