Why Empathy Is Your Most Underrated Pricing Tool
July 21, 2025
You can listen to the full audio version of this blog we call — Blogcast. Most people think pricing is about math. We build spreadsheets. We
Tag: pricing skills
Two Buyers Talked … and Nothing Bad Happened
July 14, 2025
You can listen to the full audio version of this blog we call — Blogcast. I teach pricing (and value) a lot. And I always include
Everyone’s Talking About AI. Almost Nobody’s Using It.
July 7, 2025
You can listen to the full audio version of this blog we call — Blogcast. Over the Fourth of July, I took a trip to the
Product-Market Fit Is Overrated for Pricing
June 30, 2025
You can listen to the full audio version of this blog we call — Blogcast. “Product-market fit” is one of the most popular phrases in startup
When Pricing Becomes Sleazy Manipulation
June 23, 2025
You can listen to the full audio version of this blog we call — Blogcast. Let’s be honest. There’s a fine line between pricing smart and
Why Pricing AI Is So Hard
June 9, 2025
You can listen to the full audio version of this blog we call — Blogcast. Pricing AI is one of the hottest topics in tech right
Jobs to Be Done vs. Problems and Results: What’s More Useful in B2B?
June 2, 2025
You can listen to the full audio version of this blog we call — Blogcast. I’ve been struggling to understand the difference between the Jobs to
Markets don’t segment by industry; Buyers segment by problem.
May 12, 2025
You can listen to the full audio version of this blog we call — Blogcast. When most companies talk about “market segments,” they really mean industries:
Urgent Pricing Decisions
May 5, 2025
You can listen to the full audio version of this blog we call — Blogcast. Pricing is incredibly important. It is what makes a company viable.
Why I Don’t Use Value Maps
April 28, 2025
You can listen to the full audio version of this blog we call — Blogcast. Value Maps seem to be a staple in pricing. Colleagues write
