
#382: Pricing Table Topics: 10 of Spades – Never Mention Competition
This is the 10 of Spades from the Selling Value card deck. Yes, we never want to mention competitors until our buyers bring them up

This is the 10 of Spades from the Selling Value card deck. Yes, we never want to mention competitors until our buyers bring them up

Steven Forth is a Partner in Ibbaka, a strategic pricing advisory firm. He was CEO of LeveragePoint Innovations Inc., a SaaS business designed to help

This is an Impact Pricing Blog published on November 16, 2022, turned into an audio podcast so you can listen on the go. Read Full

This one is the Jack of Diamonds from the Selling Value card deck. It’s true, you need to sell like you don’t have competitors. Every

Kirk Bowman is the founder and Visionary of Value and the Art of Value, a pricing consultancy in Dallas, TX. His podcast, the Art of Value

This is an Impact Pricing Blog published on November 9, 2022, turned into an audio podcast so you can listen on the go. Read Full

Kyle Poyar is a product-led growth expert who worked for Simon-Kucher & Partners for six years where he was a consultant, senior consultant and manager,

This is an Impact Pricing Blog published on November 2, 2022, turned into an audio podcast so you can listen on the go. Read Full

This one is the Jack of Clubs from the Selling Value card deck. It’s true, price doesn’t drive the ‘will I’ decision. When people are

Ankur Barot started his career in engineering and soon transitioned to business. Currently, he is an e-commerce expert and is working as the manager of