Ed Arnold works with B2B companies to develop their value-based pricing strategies. His specialty is translating a company’s competitive advantage into a viable customer value
This is an Impact Pricing Blog published on December 16, 2024, turned into an audio podcast so you can listen on the go. Read Full
If you’re like me, you’re afraid of missing out on the power of AI. It can do so much, but what should we do with
Steven Forth is Ibbaka’s Co-Founder, CEO, and Partner. Ibbaka is a strategic pricing advisory firm. In this episode, Steven shares the potential commoditization of AI
This is an Impact Pricing Blog published on December 9, 2024, turned into an audio podcast so you can listen on the go. Read Full
As a guest on the Impact Pricing Podcast, Mark Peacock, described an interesting price increase strategy which I hadn’t heard of before: a two-stage communication
Joshua Lowe is a solution-focused pricing professional with a proven track record in pricing (10 years) and pricing transformation (3+ years). He also has an
This is an Impact Pricing Blog published on December 2, 2024, turned into an audio podcast so you can listen on the go. Read Full
Dave Brown is a CEO / Founder of QiiQ Healthcare which is developing an AI assistant for healthcare workers, to invigorate the deep sense of
This is an Impact Pricing Blog published on November 24, 2024, turned into an audio podcast so you can listen on the go. Read Full
