What if your customers aren’t really buying your team’s time, equipment, or technical expertise? What if they’re buying the problems you solve and the results
This is an Impact Pricing Blog published on August 17, 2026, turned into an audio podcast so you can listen on the go. Read Full
What happens when competitors offer for free what you charge for? Yvonne Pop, Director of Global Markets Pricing and Monetization at eBay, shares how eBay
This is an Impact Pricing Blog published on August 10, 2026, turned into an audio podcast so you can listen on the go. Read Full
What happens when AI changes what software can do faster than companies can figure out how to charge for it? Rob Litterst is co-founder of
In hardware, your biggest customer is your best customer. A fleet manager who buys 200 trucks generates 200 times the margin of someone who buys
This is an Impact Pricing Blog published on August 3, 2026, turned into an audio podcast so you can listen on the go. Read Full
What if the biggest obstacle to pricing transformation isn’t the pricing strategy itself, but getting people to change? Anna Fastishevskaya leads commercial finance and pricing
This is an Impact Pricing Blog published on July 27, 2026, turned into an audio podcast so you can listen on the go. Read Full
What if your pricing has been quietly leaking margin—and you simply haven’t looked closely enough to find it? John Gilbo is Sales Director for North
