Willingness to Pay Is Not Rational
April 14, 2025
Charging what a buyer is willing to pay is the single profit-maximizing price. It’s impossible to do better. But, it’s also impossible to know exactly
Tag: pricing metrics
#681: Capturing Value, A Guide to Understanding Pricing with James Wilton
April 14, 2025
James Wilton is the founder and managing partner of Monevate, a consulting firm focused on pricing strategies. With a background in consulting from McKinsey and
#680: Blogcast: The Psychology of Price Increases: Why a Two-Stage Approach Might Work
April 11, 2025
This is an Impact Pricing Blog published on February 10, 2025, turned into an audio podcast so you can listen on the go. Read Full
Tariffs Are a Second Chance
April 7, 2025
Inflation peaked at 9.1% in June 2022. In 2023 and 2024, I was surprised to find companies that still had not raised their prices. I’m
#679: The Role of Product Managers in Pricing Strategy with Amit Godbole
April 7, 2025
Amit Godbole is the founder of ProdSquad, dedicated to simplifying e-commerce technology through improved product management practices. He serves as a fractional chief product officer
#678: Blogcast: Stop Thinking of Rebates as Discounts — Here’s What They Really Do
April 4, 2025
This is an Impact Pricing Blog published on February 4, 2025, turned into an audio podcast so you can listen on the go. Read Full
#677: Reimagining Legal Fees: How AI and Subscription Models Create Win-Win Solutions with Mathew Kerbis
March 31, 2025
Mathew Kerbis is The Subscription Attorney who is on a mission to affordably serve latent legal market clients at scale via the subscription model and
#676: Blogcast: Overcoming FUD: How to Reduce Fear, Uncertainty, and Doubt in Pricing
March 28, 2025
This is an Impact Pricing Blog published on January 27, 2025, turned into an audio podcast so you can listen on the go. Read Full
#675: Change Management: Your Secret Weapon in Value-Based Pricing with Paolo De Angeli
March 24, 2025
Paolo De Angeli is currently leading the Customer Experience and Customer Value Management teams at Borealis AG. He has a strong background and passion for
#674: Blogcast: Sam Altman Was Right!
March 21, 2025
This is an Impact Pricing Blog published on January 20, 2025, turned into an audio podcast so you can listen on the go. Read Full
