Tag: pricing foundations

To maximize the profit increase you can achieve through pricing, you must use some form of price segmentation. After all, not all customers have the

What is the difference between a 75% gross margin, and 50% gross margin? That’s easy, 25%.   So, you might be tempted to jump to the

What exactly is the role of variable costs when it comes to pricing? This might already be obvious from the post “Fixed Costs Matter to

Good, better, best is a pricing technique every business should consider. It is a subset of versioning that leverages the psychological workings behind how your

A friend of mine sent me this: I wanted to share a strange pricing mechanism that I encountered in the wild. My uncle recently shared

Let’s take a stroll back in history.  A New York Times article from 2010 detailed the changing pricing strategy by some major league baseball teams;

In our previous post, we discussed when you ought to end your prices with 99 cents. Today, let’s look at when you would use a