Jobs to Be Done vs. Problems and Results: What’s More Useful in B2B?
June 2, 2025
You can listen to the full audio version of this blog we call — Blogcast. I’ve been struggling to understand the difference between the Jobs to
Tag: pricing foundations
The Two Questions Every Buyer Asks—and How to Design Your Product and Pricing Around Them
May 19, 2025
You can listen to the full audio version of this blog we call — Blogcast. Many pricing professionals talk about understanding value, but few break it
Markets don’t segment by industry; Buyers segment by problem.
May 12, 2025
You can listen to the full audio version of this blog we call — Blogcast. When most companies talk about “market segments,” they really mean industries:
Urgent Pricing Decisions
May 5, 2025
You can listen to the full audio version of this blog we call — Blogcast. Pricing is incredibly important. It is what makes a company viable.
Why I Don’t Use Value Maps
April 28, 2025
You can listen to the full audio version of this blog we call — Blogcast. Value Maps seem to be a staple in pricing. Colleagues write
Willingness to Pay Is Not Rational
April 14, 2025
You can listen to the full audio version of this blog we call — Blogcast. Charging what a buyer is willing to pay is the single
Tariffs Are a Second Chance
April 7, 2025
You can listen to the full audio version of this blog we call — Blogcast. Inflation peaked at 9.1% in June 2022. In 2023 and 2024,
Price Segmentation at National Parks
March 31, 2025
You can listen to the full audio version of this blog we call — Blogcast. In a Wall Street Journal article titled “How to Save Our
Practical Pricing in a World with Tariffs
March 17, 2025
You can listen to the full audio version of this blog we call — Blogcast. Worldwide, tariffs are in flux. I’ve read a lot of great
Creating Pricing Power That Lasts: A Guide for Long-Term Holdings
March 10, 2025
You can listen to the full audio version of this blog we call — Blogcast. Long-term holding companies acquire businesses with the intention of growing them
