Price AI Like an Insurance Company
October 26, 2026
CFOs hate losing money on a customer. When the usage report shows an account costing more in compute than it pays, the reaction comes fast:
Tag: Pricing AI
Your Best Customers Are Costing You Money
October 19, 2026
In hardware, your biggest customer is your best customer. A fleet manager who buys 200 trucks generates 200 times the margin of someone who buys
How Three Perspectives Became One Book
October 12, 2026
A few years ago, companies started applying AI to their products and immediately running into pricing problems they couldn’t explain. Per-seat pricing stopped making sense.
Why Pricing Models Exist
September 28, 2026
Steven Forth published a this week on his Substack, Pricing Innovation, titled With Generative AI, Why Have a Pricing Model at All? The central question
Pricing AI Is Hard, Part 2: The Value Problem
September 21, 2026
Part 1 covered the cost problem. AI products have real marginal costs, but most companies price them with pure SaaS instincts built for a world
Pricing AI Is Hard Part 1: SaaS Could Afford to Be Wrong. AI Can’t.
September 14, 2026
SaaS companies could afford to be wrong about value. With near-zero marginal costs, even a badly chosen pricing metric left the business profitable. You left
Pricing Theory vs. Buying Reality: Why Usage-Based Pricing Still Wins in Enterprise AI
February 9, 2026
You can listen to the full audio version of this blog we call — Buyer Insight. If you spend enough time talking about pricing AI, someone
Free AI Is a Strategy, Not a Pricing Model
January 26, 2026
You can listen to the full audio version of this blog we call — Buyer Insight. Right now, a surprising number of companies are offering AI
Pricing AI: When Algorithms Replace Buyers
December 22, 2025
You can listen to the full audio version of this blog we call — Blogcast. AI buyers change pricing more than any shift we have seen
Pricing AI: Three Levels of Value Visibility
December 15, 2025
You can listen to the full audio version of this blog we call — Blogcast. AI vendors love to talk about data, but most of that
