Another Ridiculous Fee January 18, 2023 Companies get to do whatever they want. Buyers just decide whether or not to buy from them. I was sitting in Las Vegas, Read More
A Price Negotiation Example December 14, 2022 My clients rarely try to negotiate with me, but every once in a while they do. Here is a potential client who did. We had Read More
Raise Prices Now! October 5, 2022 Inflation is here. It’s time to raise prices. OK, all good pricing professionals know that costs don’t drive pricing. Willingness to pay drives pricing. Sure Read More