Gross margin never matters to pricing. Occasionally, contribution margin does. This might feel like accounting to you. Gross margin, contribution margin…. but you’ve probably heard
Luigi Prestinenzi is Sales IQ Group’s Co-Founder and Head of Growth. He founded this company in 2014 and has been helping companies unlock the full
This is an Impact Pricing Blog published on November 3, 2021, turned into an audio podcast so you can listen on the go. Read Full
Do I really have to tell you how pricing is for? I hope not, but let’s talk about powerful pricing. It is incredibly powerful. You
Kate Mandrell is a trusted executive with a demonstrated track record of over-delivering promised business results in large-scale commercial transformations on leading-edge marketing & sales
This is an Impact Pricing Blog published on October 27, 2021, turned into an audio podcast so you can listen on the go. Read Full
Nobody cares about your features. They only care about what value your features provide them. That happens to be one of my favorite sayings. ‘Nobody
Joe Woodard’s vision is to “transform small businesses through small business advisors.” And in the service of that vision, he and his team educate, coach,
This is an Impact Pricing Blog published on October 20, 2021, turned into an audio podcast so you can listen on the go. Read Full
I hate the word commodity. When I see product managers or marketers or salespeople using it, it makes me think they’re lazy. It makes me
