Paul Orlando is the Founder of Startups Unplugged and is the author of the book “Growth Units”, a book that makes unit economics straightforward. He
This is an Impact Pricing Blog published on December 29, 2021, turned into an audio podcast so you can listen on the go. Read Full
Today’s meme: Pricing has the power to make your customers love you, hate you, or anything in between. As far as loving you is concerned,
Damien Robert is currently the Chief Solution and Delivery Officer at Pricemoov. He’s been at Simon-Kucher & Partners (SKP) for 17 years of his career
This is an Impact Pricing Blog published on December 22, 2021, turned into an audio podcast so you can listen on the go. Read Full
Real value comes from real differentiation. Real value is turned into perceived value through marketing. When we’re up against competition, which most of the time
Ebrahim El-Ebiary is a Pricing Manager at Goodyear Tires. He’s been with Goodyear for six years now, having worked in Revenue Management at FedEx
This is an Impact Pricing Blog published on December 15, 2021, turned into an audio podcast so you can listen on the go. Read Full
Costs don’t drive pricing, willingness to pay drives prices. I remember 1989. Yes. I’m that old? I was selling automatic test equipment to the semiconductor
Mark Stouse is the Chairman and CEO of Proof Analytics. He was 2020’s Top 10 Most Influential Analytics Leaders. He was also CMO/CCO at Honeywell
