Jon Jennings is the Founder and Managing Partner of Jennings Executive Search, LLC. Jon is an official sponsor of this podcast. He began his
This is an Impact Pricing Blog published on March 9, 2022, turned into an audio podcast so you can listen on the go. Read Full
Let’s face it, pricing people, we’re typically smart. We have to interact and interface with lots and lots of different departments. But we rarely have
Gerald Smith is a Professor of Marketing at Boston College. He’s been a Pricing Consultant with Strategic Pricing Group and Monitor Group since 1987. Gerald
This is an Impact Pricing Blog published on February 23, 2022, turned into an audio podcast so you can listen on the go. Read Full
This one may be intuitive, may not be intuitive, but it turns out that if your fixed costs change, for whatever reason, if they go
Reginald Tomas Lee is a Professor of Business Analytics at Xavier University in Cincinnati, Ohio. He has a PhD in Mechanical Engineering, and he’s been
This is an Impact Pricing Blog published on February 23, 2022, turned into an audio podcast so you can listen on the go. Read Full
It’s true, pricing can have an instantaneous response. I often think of it as the nuclear bomb of marketing mix variables because you can change
Pedro Piccoli Soares is currently Senior Executive Manager of AI Pricing at SIXT, a travel arrangement / car rental company that’s known to be
